Develop a “Capability Statement” – to Market Directly with Government Agencies
Many government agencies maintain a list of vendors to meet their buying needs. Complete vendor applications for the government agencies with which you are interested in pursuing work. The most effective marketing tool is a “Capability Statement”, which operates as a resume for your business.
What to Include in your “Capability Statement”:
- Small Business Certifications/Designations
- Products & Services/ Capabilities
- Key Personnel
- Project Descriptions/Past Performance
- NAICS Codes