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Marketing to Government Agencies and Prime Contractors – Update 2021

April 14 @ 07:00 - 08:30

•COST: FREE with Discount Code! Contact Hi-PTAC for your code.


Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this webinar, Govology Co-founder Carroll Bernard will help you understand and implement best practices in marketing to government agencies.

Here’s what you will learn:

  • how to conduct market research specific to the government marketplace using both online tools and primary research methods such as agency interviews;
  • what basic marketing materials you should have in your arsenal and how to use them effectively;
  • how to use technology to streamline and enhance your marketing efforts;
  • how to build a compelling value proposition that speaks to your target clients, and
  • how to properly respond to sources sought notices to increase your chances of getting an opportunity set aside.


April 14
07:00 - 08:30
View Event Website


Hawaii PTAC On-Demand
200 W. Kawili Street
Hilo, HI 96720 United States
View Venue Website


HIPTAC Hawai’i Procurement Technical Assistance Center
(808) 784-3711
View Organizer Website
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