Step 8

Step 8: Market to Government Agencies

Develop a “Capability Statement” – to Market Directly with Government Agencies

Many government agencies maintain a list of vendors to meet their buying needs.  Complete vendor applications for the government agencies with which you are interested in pursuing work.  The most effective marketing tool is a “Capability Statement”, which operates as a resume for your business.

What to Include in your “Capability Statement”:

  • Small Business Certifications/Designations
  • Products & Services/ Capabilities
  • Key Personnel
  • Project Descriptions/Past Performance
  • References
  • NAICS Codes

Your Hawai’i PTAC offers FREE counseling and templates to help you create a standardized and professional Capability Statement.

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